Amanda Wood: Creative Director

Hello. I'm Amanda.

I build creative teams and processes that accelerate and amplify brands

Based in Toronto Canada, Amanda is a Provisional RGD who brings over eleven years of progressive strategic branding and creative experience to the table, working with both local and international brands.

A visual storyteller, passionate about building, and delivering, engaging experiences for audiences and clients alike, Amanda studied design thinking at the York University / Sheridan College Joint Program, earning a Bachelor of Design with Honors.

In her spare time, you can most likely find her on a football (soccer) pitch or curled up with a good sci-fi book.

"Creativity is the most powerful force in business"

Skills

Having undergone extensive design thinking and change management training, Amanda is well poised to lead cross-departmental projects and teams alike.

Bilingual (English/French)
People manager
Clear and concise communicator
Strategic thinker
Change management, problem solving
Developing workflow processes

Achievements

Known for being both "tenacious" and "succeeding above and beyond expectations", Amanda knows how to generate results, while continuing to command an unflappable attention to detail.

Recognized with CEO's Award for Outstanding Achievement
Managed through three acquisitions in two years, expanding team's oversight from one brand to 13 unique brands
Oversaw consolidation of three unique design departments through acquisitions
Drove a complete re-brand initiative across the entire organization over six-month period
Contributed to a 5x growth in lead generation
110% of department's annual targets achieved
Refined acquisition campaigns resulted in an average of 3x increase in CTRs
Journey mapping and subsequent B2C site and brand re-design resulted in a 44% increase in conversions, a 10% increase in customer LTV, and a 32% reduction in churn

I build creative teams and processes that accelerate and amplify brands

Skills

Achievements

Let's work together