Unobstructed2020-Portfolio Images

Unobstructed Branding

In March 2020, in response to the global shutdown of live events, AudienceView and TheaterMania launched Unobstructed, a thought leadership platform and podcast that provided live events professionals with expert insights and timely resources during the pandemic.

Project info
Date: 2020
Client: AudienceView/TheaterMania
Role: Creative Director
Scope: Brand Development, Multi-Channel Content Development, Marketing Campaign, Podcast Production, Web and Digital Asset Creation
Contributors: Nick Begley (Content Production), Tammy Allen (Web Development, Animation), Michelle Hopgood (Information Design)
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The Ask

The global shutdown of live events created unprecedented uncertainty for the industry. AudienceView needed a standalone thought leadership brand to support and inform professionals with up-to-date insights on rapidly changing protocols, while also providing a platform for innovation and collaboration.

Unobstructed-Report-2020

The Approach

To meet this challenge, I led the creation of Unobstructed as a distinct “shadow brand,” separate from AudienceView and TheaterMania, to ensure neutrality and credibility. Collaborating with a cross-functional team, we designed a user-friendly platform and cohesive visual identity to host podcasts, webinars, and industry reports. The brand emphasized immediate content delivery over recognition, prioritizing value and usability. The platform quickly became an essential resource, engaging the industry with consistent updates, fostering collaboration, and generating valuable leads. Unobstructed positioned AudienceView as a thought leader during a critical time, supporting the live events community through swift, impactful innovation.

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